It is probably the one drawback to being a technology firm – the fact that you always have to be thinking one step ahead of your rivals and keeping ahead of never-ending innovations. That would appear to be the case with Motorola in the run-up to the much anticipated launch of its new X Phone.
Yes, that is the word – anticipation – but the nearer it comes to launch time, the more it seems likely the Motorola X is going to fall way short of expectations. A few months ago everyone was looking forward to this being the smartphone to beat all smartphones – but now it would appear it will be no such thing.
So what do we know for sure?
For one thing the X Phone will have a 4.7-inch screen…but a rather lame 720p resolution. This is lame compared to the latest Apple and Samsung offerings which are already far more impressive in this department. Also meagre is the 10 megapixel camera aspect and apparently Google hasn’t even thought to give the Moto X the new standard in Android instead it’s plumping for the 4.2.2 Jelly Bean of yesterday.
This is all rather disappointing on the tech news front. In other words the Moto X is outdated before it has even unleashed onto the world market. Pretty poor when you consider that the mighty Google is now Motorola’s daddy and behind the tech development.
And you can forget the rather ambitious plans to make the Moto X an individually customisable smartphone.
Yes, all the talk has been of customers being able to choose their own specs for their phone, that in effect this was going to be a phone you could “design yourself.”
A fantastic concept undoubtedly – but one that according to all leaked reports is nothing but a bunch of grandiose pre-launch hype. What we are hearing instead, and what you will probably get, is the opportunity to make one or two cosmetic tweaks at best. In other words, you can choose from a range of colours for the outer casing.
And it leaves this reviewer wondering what on earth Google are playing at…but then maybe this is all anti-hype and they will surprise us with something they have been keeping well under wraps.
Or maybe not. The phrase watch this space has never been so appropriate…or lacklustre.
By Mitch Wicking
A journalist and reporter for many years Mitch enjoys investigating Life's little wonders for consumercheckpoint.co.uk and many other domains and topics. Click here to find out more.